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	<title>eCommerce Share</title>
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	<link>http://www.ecommerceshare.com</link>
	<description>Sharing eCommerce experience</description>
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		<title>Brown&#8217;s Aggressive Web Buys Crushed Coakley, Drove Volunteers</title>
		<link>http://www.ecommerceshare.com/articles/browns-aggressive-web-buys-crushed-coakley-drove-volunteers/</link>
		<comments>http://www.ecommerceshare.com/articles/browns-aggressive-web-buys-crushed-coakley-drove-volunteers/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 04:53:52 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[122-percent]]></category>
		<category><![CDATA[ads-led]]></category>
		<category><![CDATA[appid]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[scott]]></category>
		<category><![CDATA[senate]]></category>
		<category><![CDATA[the-vote]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/browns-aggressive-web-buys-crushed-coakley-drove-volunteers/</guid>
		<description><![CDATA[Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. ]]></description>
			<content:encoded><![CDATA[<p>Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown&#8217;s Senate campaign.<img src="http://feeds.feedburner.com/~r/clickz/~4/u5E6xnXSDws" height="1" width="1" /></p>
<p>
<a target="_blank" href="http://feeds.clickz.com/~r/clickz/~3/u5E6xnXSDws/3639757" title="Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers">source</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Appetite for E-mail Digest Trendsetters</title>
		<link>http://www.ecommerceshare.com/articles/an-appetite-for-e-mail-digest-trendsetters/</link>
		<comments>http://www.ecommerceshare.com/articles/an-appetite-for-e-mail-digest-trendsetters/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 04:53:50 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[appid]]></category>
		<category><![CDATA[daily]]></category>
		<category><![CDATA[detected]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[table]]></category>
		<category><![CDATA[tasting-table]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/an-appetite-for-e-mail-digest-trendsetters/</guid>
		<description><![CDATA[Tasting Table gives DailyCandy a run for its money in the e-mail digest market. ]]></description>
			<content:encoded><![CDATA[<p>Tasting Table gives DailyCandy a run for its money in the e-mail digest market. </p>
<p><a target="_blank" href="http://feeds.clickz.com/~r/ClickZExperts/~3/e4l-kQaNfQw/3639747" title="An Appetite for E-mail Digest Trendsetters">more&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Are You and Your E-mail Program Worth?</title>
		<link>http://www.ecommerceshare.com/articles/how-much-are-you-and-your-e-mail-program-worth/</link>
		<comments>http://www.ecommerceshare.com/articles/how-much-are-you-and-your-e-mail-program-worth/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 04:53:49 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[appid]]></category>
		<category><![CDATA[detected]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/how-much-are-you-and-your-e-mail-program-worth/</guid>
		<description><![CDATA[A compensation and resources study provides benchmarks for e-mail marketing professionals. ]]></description>
			<content:encoded><![CDATA[<p>A compensation and resources study provides benchmarks for e-mail marketing professionals. </p>
<p><a target="_blank" href="http://feeds.clickz.com/~r/ClickZExperts/~3/1gABfgnIbhw/3639746" title="How Much Are You and Your E-mail Program Worth?">more&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons From Facebook</title>
		<link>http://www.ecommerceshare.com/articles/lessons-from-facebook/</link>
		<comments>http://www.ecommerceshare.com/articles/lessons-from-facebook/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 04:53:48 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[appid]]></category>
		<category><![CDATA[detected]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[online-marketers]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/lessons-from-facebook/</guid>
		<description><![CDATA[What online marketers can learn from Facebook's evolution. Forget about those sacred cows. ]]></description>
			<content:encoded><![CDATA[<p>What online marketers can learn from Facebook&#8217;s evolution. Forget about those sacred cows. </p>
<p><a target="_blank" href="http://feeds.clickz.com/~r/ClickZExperts/~3/sPf6Ik4jOTo/3639745" title="Lessons From Facebook">more&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Maps Are Transforming Local Search</title>
		<link>http://www.ecommerceshare.com/articles/how-maps-are-transforming-local-search/</link>
		<comments>http://www.ecommerceshare.com/articles/how-maps-are-transforming-local-search/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 04:53:46 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[appid]]></category>
		<category><![CDATA[detected]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[local-search]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[transforming]]></category>

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		<description><![CDATA[How Maps Are Transforming Local Search ]]></description>
			<content:encoded><![CDATA[<p>How Maps Are Transforming Local Search </p>
<p><a target="_blank" href="http://feeds.clickz.com/~r/ClickZExperts/~3/41NyXOGHiQA/3639741" title="How Maps Are Transforming Local Search">more&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Furniture Store 1.4</title>
		<link>http://www.ecommerceshare.com/articles/furniture-store-1-4/</link>
		<comments>http://www.ecommerceshare.com/articles/furniture-store-1-4/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 02:07:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Magento]]></category>
		<category><![CDATA[Magento Extensions]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[catalogue]]></category>
		<category><![CDATA[demo]]></category>
		<category><![CDATA[further-product]]></category>
		<category><![CDATA[highest-design]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[templates]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/furniture-store-1-4/</guid>
		<description><![CDATA[ Description This store is elegant and welcoming, featuring a green and bronze color scheme that makes this a perfect choice for sites selling furniture, books, and other mass-appeal goods. Brought to you by Magentist . Theme Features Fully compatible with Magento 1.4.x Optimized for fast loading Easily customizable with included PSD files Versatile design works well for almost any industry SEO friendly Meets highest design and programming standards Instructions included for easy installation Live Preview See the catalogue listing for this theme on our site for more information See a live preview of this site on our DEMO STORE Support For further product information or for customer support, please visit our website . ]]></description>
			<content:encoded><![CDATA[</p>
<p>
<h3>Description</h3>
</p>
<p>This store is elegant and welcoming, featuring a green and bronze color scheme that makes this a perfect choice for sites selling furniture, books, and other mass-appeal goods. Brought to you by <a title="Magento Templates" href="http://magentist.com/" target="_blank">Magentist</a>.</p>
<h3>Theme Features</h3>
<ul>
<li>Fully compatible with Magento 1.4.x</li>
<li>Optimized for fast loading</li>
<li>Easily customizable with included PSD files</li>
<li>Versatile design works well for almost any industry</li>
<li>SEO friendly</li>
<li>Meets highest design and programming standards</li>
<li>Instructions included for easy installation</li>
</ul>
<h3>Live Preview</h3>
<p>See the catalogue listing for this theme <a target="_blank" href="http://magentist.com/magento-templates/furniture-store-magento-theme" title="Magentist">on our site</a> for more information<br />See a live preview of this site on our <strong><a target="_blank" href="http://demo.ndgsf.com/?___store=clover" title="Magentist">DEMO STORE</a></strong></p>
<h3>Support</h3>
<p>For further product information or for customer support, please visit <a title="Magento Templates" href="http://magentist.com/" target="_blank">our website</a>.</p>
<p><a target="_blank" href="http://www.magentocommerce.com/module/3147/furniture-store-1.4" title="Furniture Store 1.4">Get this extension&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reminder &#8211; Magento Chicago Meetup &#8211; Today at TechNexus</title>
		<link>http://www.ecommerceshare.com/articles/reminder-magento-chicago-meetup-today-at-technexus/</link>
		<comments>http://www.ecommerceshare.com/articles/reminder-magento-chicago-meetup-today-at-technexus/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:22:00 +0000</pubDate>
		<dc:creator>besttelki</dc:creator>
				<category><![CDATA[Magento]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[business-owners]]></category>
		<category><![CDATA[forefront]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[magento-chicago]]></category>
		<category><![CDATA[magento-team]]></category>
		<category><![CDATA[the-forefront]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/reminder-magento-chicago-meetup-today-at-technexus/</guid>
		<description><![CDATA[ A quick reminder that the first Magento Chicago Meetup is tonight. If you haven&#8217;t already, sign up to attend to meet with and learn from Magento developers and users.]]></description>
			<content:encoded><![CDATA[</p>
<p><a href="http://www.meetup.com/The-Chicago-Magento-User-Group"><img src="http://www.ecommerceshare.com/wp-content/uploads/2010/03/3457d524b1thumb.jpg.jpg" style="border: 0;" alt="image" width="300" height="220" /></a>
</p>
<p>A quick reminder that the first Magento Chicago Meetup is tonight. If you haven&#8217;t already, <a href="http://www.meetup.com/The-Chicago-Magento-User-Group">sign up to attend</a>to meet with and learn from Magento developers and users.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zoomici_MarketPlace</title>
		<link>http://www.ecommerceshare.com/articles/zoomici_marketplace/</link>
		<comments>http://www.ecommerceshare.com/articles/zoomici_marketplace/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:05:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Magento]]></category>
		<category><![CDATA[Magento Extensions]]></category>
		<category><![CDATA[automatiques]]></category>
		<category><![CDATA[catalogue]]></category>
		<category><![CDATA[des-variations]]></category>
		<category><![CDATA[ensemble-des]]></category>
		<category><![CDATA[gestion-simple]]></category>
		<category><![CDATA[highest-design]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[les-commandes]]></category>
		<category><![CDATA[pour-une]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[templates]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/zoomici_marketplace/</guid>
		<description><![CDATA[ LISTE EXHAUSTIVE DES FONCTIONNALITÉS DU MODULE ZOOMICI Le module Zoomici vous permet, de manière facile, intuitive et entièrement automatisée, d’accéder à un ensemble de fonctionnalités qui vous permettront d’optimiser le coût et les revenus de votre activité e-commerce. ]]></description>
			<content:encoded><![CDATA[</p>
<p>LISTE EXHAUSTIVE DES  FONCTIONNALITÉS DU MODULE ZOOMICI</p>
<p>Le module Zoomici vous permet, de manière facile, intuitive et entièrement automatisée, d’accéder à un ensemble de fonctionnalités qui vous permettront d’optimiser le coût et les revenus de votre activité e-commerce.</p>
<p>Bénéficiez ainsi de toutes les facilités suivantes :</p>
<p>- Envoi automatique à Zoomici de votre catalogue produit au bon format pour une intégration rapide et optimisée de vos produits.</p>
<p>- Diffusion automatique de vos produits par Zoomici auprès de l’ensemble de son réseau de marketplaces, pour une visibilité commerciale maximale.</p>
<p>- Récupération automatique de l’ensemble des commandes générées sur le réseau de distribution de Zoomici, pour un gain de temps et d’efficacité.</p>
<p>- Centralisation automatique de l’ensemble commandes générées dans l’interface backoffice Magento, pour un véritable confort d’utilisation.</p>
<p>- Renvoi automatique des statuts Magento sur l’état de vos commandes (validation, annulation etc.), pour une gestion simple et sans surprises.</p>
<p>- Récupération automatique du montant des frais de port qui vous seront remboursés par Zoomici sur chaque commande expédiée, pour un remboursement en toute transparence.</p>
<p>- ou Récupération automatique par Zoomici et par email des bordereaux de transport sur les commandes que vous marquez expédiées pour une prise en charge intégrale des frais de port par Zoomici.</p>
<p>- Envois automatiques du statut « expédié » de Magento et des numéros de suivi commandes à l’ensemble du réseau de distribution Zoomici dans le cas où vous géreriez vous-même le transport des colis en direct, pour une gestion simplifiée et sans soucis.</p>
<p>- Mises à jour automatiques et en temps réel des variations de stocks ainsi que des modifications de vos prix de vente, pour une visibilité en temps réel sur votre activité e-commerce.</p>
<p>- Comptabilisation automatique des variations de stocks liées aux commandes effectuées sur votre propre site marchand, pour un flux d’informations toujours propre et qualifié.</p>
<p>- Une interface entièrement centralisée et automatisée pour gérer l’ensemble des demandes de vos clients sur les marketplaces du réseau Zoomici. Pour une réactivité et une qualité de service après-vente irréprochable.</p>
<p><a target="_blank" href="http://www.magentocommerce.com/module/3145/zoomici-marketplace" title="Zoomici_MarketPlace">Get this extension&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube Pulls the Trigger on Mobile Ads</title>
		<link>http://www.ecommerceshare.com/articles/youtube-pulls-the-trigger-on-mobile-ads/</link>
		<comments>http://www.ecommerceshare.com/articles/youtube-pulls-the-trigger-on-mobile-ads/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:25:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[appid]]></category>
		<category><![CDATA[begins-selling]]></category>
		<category><![CDATA[detected]]></category>
		<category><![CDATA[display-ads]]></category>
		<category><![CDATA[invalid]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[mobile-sites]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/youtube-pulls-the-trigger-on-mobile-ads/</guid>
		<description><![CDATA[Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan]]></description>
			<content:encoded><![CDATA[<p>Google begins selling display ads on YouTube&#8217;s mobile sites in the U.S. and Japan.<img src="http://feeds.feedburner.com/~r/clickz/~4/D6sfgApNAws" height="1" width="1" /></p>
<p>
<a target="_blank" href="http://feeds.clickz.com/~r/clickz/~3/D6sfgApNAws/3639755" title="YouTube Pulls the Trigger on Mobile Ads">source</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Health Checks &#8211; Regular Housekeeping Tasks for Your Website&#8217;s SEO</title>
		<link>http://www.ecommerceshare.com/articles/seo-health-checks-regular-housekeeping-tasks-for-your-websites-seo/</link>
		<comments>http://www.ecommerceshare.com/articles/seo-health-checks-regular-housekeeping-tasks-for-your-websites-seo/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:21:27 +0000</pubDate>
		<dc:creator>prezenty-online</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.ecommerceshare.com/articles/seo-health-checks-regular-housekeeping-tasks-for-your-websites-seo/</guid>
		<description><![CDATA[ Posted by richardbaxterseo Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you&#8217;re an SEO. There&#8217;s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performance. General Error Checking General errors can crop up continually with any website and left unchecked, their volume could spiral out of control. Working on improving and resolving large numbers of 404 and timeout errors on your site can help search engines minimise the bandwidth used to completely crawl your site]]></description>
			<content:encoded><![CDATA[</p>
<p>Posted by <a href="http://www.seomoz.org/users/view/44209">richardbaxterseo</a></p>
<p>Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you&rsquo;re an SEO. There&rsquo;s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performance.</p>
<h2>General Error Checking</h2>
<p>General errors can crop up continually with any website and left unchecked, their volume could spiral out of control. Working on improving and resolving large numbers of 404 and timeout errors on your site can help search engines minimise the bandwidth used to completely crawl your site. It&rsquo;s arguable that minimising crawl errors and general accessibility issues can help get new and updated content into search engine indexes more quickly and often, a good thing for SEO! </p>
<p>If you want to get smart with error handling and other crawl issues, start by getting a <a href="https://www.google.com/webmasters/tools/">Google Webmaster Tools</a> account. Take a look at &ldquo;Crawl errors&rdquo; found via the &ldquo;diagnostics&rdquo; panel after you&rsquo;ve verified your site: </p>
<p><img width="550" height="144" alt="Webmaster Tools Crawl Errors" src="http://www.ecommerceshare.com/wp-content/uploads/2010/03/043ea50086errors.png.png" /></p>
<p>Paying particular attention to the &ldquo;Not found&rdquo; and &ldquo;Timed out&rdquo; reports, it&rsquo;s wise to test each error with a http header checker <a href="http://tools.seobook.com/server-header-checker/">online</a> or using a Firefox plug-in such as <a href="https://addons.mozilla.org/en-US/firefox/addon/3829">Live Http Headers</a> or <a href="https://addons.mozilla.org/en-US/firefox/addon/6647">Http Fox</a>. I find that drilling down into the first 100 or so errors, you tend to find a common pattern with many that lead to only a few fixes being required. I like to focus on 404 error pages that have external links first to get maximum SEO value from legacy links. </p>
<p>It&rsquo;s important to note that sometimes, there&rsquo;s more to an error report than just the URL listed in the console. I&rsquo;ve found issues such as multiple redirects ending in a 404 error which is important information to brief your developers, potentially saving them a lot of diagnostics time. </p>
<p>As a side note, be careful how you interpret the &ldquo;Restricted by robots.txt&rdquo; reports. Sometimes, those URL&rsquo;s aren&rsquo;t directly blocked by robots.txt at all! If you&rsquo;ve been scratching your head about the URLs in the report, run the http header check. Often, a URL listed in this report is part of a chain of redirects that ends or contains a URL that is blocked by robots.txt.  </p>
<p>For extra insight, you should try the <a href="http://www.iis.net/expand/SEOToolkit">IIS SEO Toolkit</a> or running the classic <a href="http://www.seomoz.org/blog/xenu-link-sleuth-more-than-just-a-broken-links-finder">Xenu&rsquo;s Link Sleuth</a> Crawl both of which can reveal a number of additional problems. Tom wrote a <a href="http://www.seomoz.org/blog/xenu-link-sleuth-more-than-just-a-broken-links-finder">nice article on Xenu</a> and amongst his tips, setting the options to &ldquo;Treat redirections as errors&rdquo; is one of my favourites. As well as internal crawl error checking, a site of any size should try to avoid redirects via internal links. From time to time, using <a href="http://googlewebmastercentral.blogspot.com/2009/10/fetch-as-googlebot-and-malware-details.html">Fetch as Googlebot</a> inside Webmaster tools or browsing your site with JavaScript and CSS disabled using <a href="https://addons.mozilla.org/en-US/firefox/addon/60">Web Developer Toolbar</a> with your <a href="http://addons.mozilla.org/en-US/firefox/addon/59">user agent</a> set to Googlebot can also reveal hidden problems.</p>
<h2>Linking Out to 404 Errors?</h2>
<p>Linking out to expired external URLs isn&rsquo;t great for user experience, and implies perhaps that as a resource, your site is getting out of date. Consider checking your outbound external links for errors by using the &ldquo;Check external links&rdquo; setting in Xenu.</p>
<p><img alt="Check your outbound external links" src="http://www.ecommerceshare.com/wp-content/uploads/2010/03/e015aafe82links.png.png" /></p>
<h2>Canonicalisation</h2>
<p>You spent time and effort specifying rules for canonicalized URLs across your site, but when was the last time you checked the rules you painstakingly devised are still in place? Thanks to the ever evolving nature of our websites, things change. Redirect rules can be left out of updated site releases and your canonicalization is back to square one. You should always be working towards reducing internal duplicate content as a best practice gesture, and without solely relying on the <a href="http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html">rel=&rdquo;canonical&rdquo;</a> attribute. </p>
<p>Checking the following can quickly reveal if you could have a problem:</p>
<ul>
<li>www or non www redirects (choose either, but always use a 301)</li>
<li>trailing slash (choose to leave out like SEOmoz, or in, like SEOgadget but don&rsquo;t allow both)</li>
<li>Case redirects &ndash; a 301 redirect to all lower case URLs can solve a lot of headaches or title case redirects if you want to capitalise place names like <a href="http://www.cheapflights.co.uk/flights/New-York/">some travel sites</a> do</li>
</ul>
<h2>&ldquo;Spot checks&rdquo; of Front End Code, Missing Page Titles and Duplicate Meta</h2>
<p>Just every now and again, it&rsquo;s nice to take another look at your own code. Even if you don&rsquo;t find a problem that needs fixing, you might find inspiration to make an enhancement, test a new approach or bring your site up to date with SEO best practice. </p>
<p>One quick check I find useful is under &ldquo;Diagnostics&rdquo; > &ldquo;HTML suggestions&rdquo; in Webmaster tools:  </p>
<p><img width="550" height="164" alt="Duplicate title tags in Webmaster tools" src="http://www.ecommerceshare.com/wp-content/uploads/2010/03/59ebba4febe-tags.png.png" /></p>
<p>Duplicated title tags or meta descriptions or both can reveal problems with your dynamic page templates, missed opportunities or canonicalization issues.</p>
<h2>Site Indexation</h2>
<p><a href="http://www.seomoz.org/blog/indexation-for-seo-real-numbers-in-5-easy-steps">Site indexation</a>, or the number of pages that receive one visit or more from a search engine in a given period of time, is a powerful metric to quickly assess how many pages on your site are generating traffic. </p>
<p>Aside from the obvious merit in tracking site indexation over time as an SEO KPI, the metric can also reveal unintended indexing issues like leaked tracking or exit URLs on affiliate sites or huge amounts of indexed duplicate content. If the number of pages Google claims to have indexed on your site is vastly different to the site indexation numbers you&rsquo;re seeing through analytics, you may have found a new problem to solve.</p>
<h2>Indexed Development / Staging Servers</h2>
<p>Is your staging or development server accessible from outside your office IP range? It might be worth checking that none of your development pages are cached by the major search engines. There&rsquo;s nothing worse than discovering a ranking development server URL (it does happen!) with dummy products and prices in the database. You just know that customer is going to have a bad time on a development server! If you discover an issue, talk to your development team about restricting access via IP to the staging site or consider redirecting search engine bots to the correct version of your site.</p>
<h2>Significant / Recent Changes to Server Performance</h2>
<p>Google have put a lot of effort into helping webmasters identify site speed issues and it could make a lot of sense to keep a regular check on your performance if you&rsquo;re not doing so already. There are a few useful tools out there to help you <a href="http://seogadget.co.uk/tools-to-speed-up-your-site/">speed up your site</a>, starting with Google&rsquo;s &ldquo;Site performance&rdquo; reported located under &ldquo;Labs&rdquo; in Webmaster tools:  </p>
<p><img width="550" height="181" alt="Site speed report in Webmaster tools" src="http://www.ecommerceshare.com/wp-content/uploads/2010/03/408caaf8d9speed.png.png" /></p>
<p>It&rsquo;s good to check out the &ldquo;Time spent downloading a page (in milliseconds)&rdquo; report found under &ldquo;Diagnostics > Crawl stats&rdquo; in Webmaster tools, too:</p>
<p><img width="506" height="200" alt="Time spent downloading a page" src="http://www.ecommerceshare.com/wp-content/uploads/2010/03/4441663a36a-page.png.png" /></p>
<p>Tackling search engine accessibility issues like errors and canonicalization problems is a really important part of your SEO routine. It&rsquo;s also a favourite subject of mine! What checks do you carry out regularly to manage the performance of your website? Do you have your own routine? If you manage a large site, or many large sites, what &#8220;industrial strength&#8221; tools or automated processes do you gain the most insight from?</p>
<p><em>This is a post by Richard Baxter, Founder and SEO Consultant at <strong>SEOgadget.co.uk</strong> &#8211; a niche <a href="http://seogadget.co.uk/">UK SEO</a> Agency specialising in helping people and organisations succeed in search. Follow him on <a href="http://twitter.com/richardbaxter">Twitter</a> and <a href="http://www.google.com/profiles/richard.baxter#buzz">Google Buzz</a>.</em>
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