Twitter activity was very strong during this year's telecast.
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.
Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice.
Renew your commitment to these five core SEO principles this year.
A look at the game-changing technology that will finally reach the mainstream this year.
ClickZ kicks off the year with 16 seasoned marketing pros who will share their expertise in search marketing, social media marketing, analytics, and more.
Apps have the promise to become a colossal digital branding opportunity, and are worth exploring if they can be made relevant to your brand.
Plus, eight points to consider in this year's e-mail marketing plans.
Instead of advertising during the Super Bowl, Pepsi sets aside $20 million to provide grants to fund community projects. Is it a win-win for the brand and community groups?
Two tech giants will automate, codify, and grow a marketplace of ad opportunities. Here's how.