Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.
New numbers appear to hurt NBC, boost Yahoo among online sports publishers.
Millennial Media believes improved analytics for app developers and publishers will lead to stickier applications and ad inventory for advertisers.
Speakers from PepsiCo and The Jordan, Edmiston Group described a continued influx of cash - from both brands and investment firms.
Agency execs present a detailed case for more user choice in video ads.
Agency execs present a detailed case for more user choice in video ads.
Nineteen digital billboards provide Powerball information alongside live traffic data.
Nineteen digital billboards provide Powerball information alongside live traffic data.
Twitter will see more exposure on Yahoo's content sites, communication tools, and search results pages.