As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how ...
You're going to put surveys in holiday gifts this year, right? Well, if you're as customer-centric as Avinash Kaushik, Analytics Evangelist for Google, you just might. And next year's gifts will be even better. Avinash has just published Web Analytics 2.0: The Art of Online Accountability and Science of ...
Last October, Google Analytics introduced a handful of powerful new features that enterprise-class organizations had been asking for. It was a major upgrade that made Google Analytics even more powerful while remaining easy to use and free. However, no matter what the analytics tool, there are still bottlenecks, often ...
Avinash , our Analytics Evangelist, and Nick, our Developer Relations Manager, both come from a long history of working with web analytics and both enjoy a good debate. In fact, I often hear them bickering in a good-natured way - or not good-natured at all with much name calling ...