In the previous two videos from the API team, tech lead Jacob Matthews discussed What Is the Google Analytics API and Steps To Using the Google Analytics API . In our third video, we turn to Ruth Doane, another Tech Lead, to take a step back and look under ...
Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website. Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by ...