clickz The group has made corporate influence on government a key cause this year, and is using Target to drum up petition signups.
clickz In digital advertising, the ¬machine learning prediction boils down to two parts: identifying your target audience and reaching them efficiently.
clickz Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports.
Anyone who has been an SEO consultant knows that SEO is often bolted-on as an after-thought. Which is, of course, the worst way of doing SEO.
Four examples of how mobile apps and devices are changing the way we shop.
Five tips for easing advertisers into social media advertising.
The number of times an article is shared through social media represents the value of your information to your target audience. It also represents potential for engagement.
What companies are approaching their target customers with promises of relevant products, and helping them to discover similar brands?
Posted by laura This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Posted by RobOusbey This is a graph of organic traffic for a theoretical site - they might be in an industry such as print advertising, construction equipment or VHS rental. The decline in traffic is pronounced and serious