Google offers a bunch of free information tools that marketers can use to grow their business. They're especially useful and relevant now as budgets are tighter, while at the same time the need to grow your business has never been greater. The latest episode of Data Driven Discussions focuses ...
Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website. Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by ...
We know that web publishers can get frustrated when public estimates of their traffic don't match what they're seeing in their web analytics accounts.