Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute.
How to ensure that your SEO and paid search initiatives are working together effectively.
Posted by randfish WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending ...
How to promote user-generated content to turn commentators and readers into customers.
Posted by randfish We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference , Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In this post, we'll cover the dangers, opportunities ...
Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd. Not in a bad way, of course :) Here are some ideas on how to construct winning proposals. ...
Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. But, looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments. Different types ...
How to ensure your e-mail marketing messages will get cleared by ISPs.
Look for these trends to affect social media marketing in coming months.
Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies.