Sunday, March 14, 2010

Posts Tagged ‘How To’

Upcoming Webinar: Google Analytics Custom Variables

Thursday, March 11, 2010 17:14

Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute.

This was posted under category: Analytics, How To, News, Optimization  |  Read Full Story  |  0 Comments

SEO + PPC: Spring Clean Your Strategy

Tuesday, March 9, 2010 22:01

How to ensure that your SEO and paid search initiatives are working together effectively.

This was posted under category: How To, Marketing, SEO  |  Read Full Story  |  0 Comments

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

Tuesday, March 9, 2010 18:28

Posted by randfish WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending ...

This was posted under category: Conversion, How To, Marketing, News, Optimization, SEO, eCommerce  |  Read Full Story  |  0 Comments

UGC and SEO: A Sales-Boosting Social Commerce Tactic

Monday, March 8, 2010 21:59

How to promote user-generated content to turn commentators and readers into customers.

This was posted under category: How To, Marketing  |  Read Full Story  |  0 Comments

Pagination: Best Practices for SEO & User Experience

Monday, March 1, 2010 17:26

Posted by randfish We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference , Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In this post, we'll cover the dangers, opportunities ...

This was posted under category: Analytics, How To, Marketing, News, Optimization, SEO, eCommerce  |  Read Full Story  |  0 Comments

SEO Consulting: How To Construct Great Proposals

Monday, March 1, 2010 1:58

Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd. Not in a bad way, of course :) Here are some ideas on how to construct winning proposals. ...

This was posted under category: How To, Marketing, News, SEO  |  Read Full Story  |  0 Comments

Sharing Our Favorite Custom Segments

Friday, February 26, 2010 11:29

Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. But, looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments. Different types ...

This was posted under category: Analytics, How To, News, Optimization  |  Read Full Story  |  0 Comments

Seek and Destroy Invalid Addresses to Avoid Temporary Blocking

Wednesday, February 24, 2010 0:47

How to ensure your e-mail marketing messages will get cleared by ISPs.

This was posted under category: How To, Marketing  |  Read Full Story  |  0 Comments

Five Social Media Trends to Watch in Early 2010

Wednesday, February 24, 2010 0:47

Look for these trends to affect social media marketing in coming months.

This was posted under category: Marketing  |  Read Full Story  |  0 Comments

Using Geography and Demographics to Enhance Behavioral Targeting

Wednesday, February 24, 2010 0:47

Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies.

This was posted under category: How To, Marketing  |  Read Full Story  |  0 Comments