clickz A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series.
clickz Retail needs mobile. And mobile needs retail
clickz The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth.
Tristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evolution of its ad model.
With the official launch of Google's Nexus One, the worst kept secret in the tech space, everyone's weighing in on this evolution of the smartphone market. Here's a sampling of the most interesting commentary on the smart phone: Google Won't Advertise The Nexus One On TV Silicon Alley Insider ...
Believe it or not, inquiries about online advertising from 2010 election campaigns are already trickling in. I just got off the phone with Diane Rinaldo, VP of Sales at leftie political/news site Talking Points Memo, who told me that some political campaigns are already looking ahead to general elections, ...
Advancements in Web site usability tools promise to improve insights about online customer experiences and expectations. Here's a look at the evolution of qualitative analysis in online marketing.
Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website. Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by ...