Many experienced advertisers realize that there are many gotchas in the AdWords system...optimization tools and default setting which optimize to boost Google's yield at the expense of unsuspecting advertisers, who don't yet know what match types are or that their ads are syndicated to content sites by default. To ...
Posted by randfish There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices. Today (actually, it's