Google Analytics is not simply a product but also a growing ecosystem of developers, tools, users, and partners. Today at the eMetrics Summit in San Jose, Brett Crosby made several announcements that highlight this ecosystem. All Google Analytics customers have access to a worldwide network of Google Certified Partners ...
Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website. Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by ...