Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.
Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social , may just create more noise. But computers are getting better at understanding language is a good thing "our measurements show that synonyms affect 70 percent ...
Posted by RobOusbey To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation. I've chosen some of the standard roles that you may find ...
Baidi, China's major search engine and Internet presence, is partnering with Hulu investors, Providence Equity Partners, to launch an ad-supported online video service in China. According to a press release issued this week, the pair are currently in the process of licensing premium content to populate the site, including ...
Break-dancers, wearing white T-shirts with the new "Aol." paint-splash logo, entertained those who waited on the red carpet for AOL's spin-off party last night at the New York Stock Exchange.
Posted by willcritchlow Bing recently came out of beta in the UK and we are seeing the beginnings of the advertising campaign to promote it. For SEOs, however, there is a more immediate opportunity with Bing than hoping it gathers some market share from Google(*).
Google has unveiled two incremental changes to DoubleClick for media planning and analytics. It's all part of Google's hope to attract more display ad dollars. The company described its new DFA Analytics tool as similar to Google Analytics
Google announced product listing ads today, a cost-per-action ad program that shows images in the search results: Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include: Pay only for ...
Last year, we reported that around 50 percent of bloggers have ads on their blogs.
While much of the focus of yesterday's dueling announcements from Google and Microsoft that each search engine would be including real-time Twitter feeds in its search results dealt with the potential benefits to users, I think that's just a side-effect of the deal. It would seem to me that ...