Friday, March 12, 2010

Posts Tagged ‘advertising’

U.K. to Regulate Social Network Marketing

Tuesday, March 9, 2010 1:07

Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.

This was posted under category: Marketing, News  |  Read Full Story  |  0 Comments

The ‘Information’ Age

Saturday, February 6, 2010 15:40

Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social , may just create more noise. But computers are getting better at understanding language is a good thing "our measurements show that synonyms affect 70 percent ...

This was posted under category: Analytics, Marketing, News, SEO, eCommerce  |  Read Full Story  |  0 Comments

Explaining SEO, Role by Role

Sunday, January 10, 2010 14:12

Posted by RobOusbey To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation. I've chosen some of the standard roles that you may find ...

This was posted under category: Analytics, How To, Marketing, News, SEO  |  Read Full Story  |  0 Comments

Hulu Investors Back Baidu Online Video Service in China

Thursday, January 7, 2010 12:51

Baidi, China's major search engine and Internet presence, is partnering with Hulu investors, Providence Equity Partners, to launch an ad-supported online video service in China. According to a press release issued this week, the pair are currently in the process of licensing premium content to populate the site, including ...

This was posted under category: Marketing, News  |  Read Full Story  |  0 Comments

AOL Wears Parachute Pants to Its NYSE Party

Thursday, December 10, 2009 15:10

Break-dancers, wearing white T-shirts with the new "Aol." paint-splash logo, entertained those who waited on the red carpet for AOL's spin-off party last night at the New York Stock Exchange.

This was posted under category: Marketing, News  |  Read Full Story  |  0 Comments

Linkfromdomain – a linkbuilding tip for use at Bing.com

Sunday, December 6, 2009 19:19

Posted by willcritchlow Bing recently came out of beta in the UK and we are seeing the beginnings of the advertising campaign to promote it. For SEOs, however, there is a more immediate opportunity with Bing than hoping it gathers some market share from Google(*).

This was posted under category: News, SEO  |  Read Full Story  |  0 Comments

Google Adds Analytics to DoubleClick for Advertisers

Thursday, November 12, 2009 13:06

Google has unveiled two incremental changes to DoubleClick for media planning and analytics. It's all part of Google's hope to attract more display ad dollars. The company described its new DFA Analytics tool as similar to Google Analytics

This was posted under category: Analytics, Marketing, News  |  Read Full Story  |  0 Comments

10 Blue Links (and a Bunch of Other Stuff!)

Thursday, November 12, 2009 6:28

Google announced product listing ads today, a cost-per-action ad program that shows images in the search results: Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include: Pay only for ...

This was posted under category: Conversion, Marketing, News, SEO, eCommerce  |  Read Full Story  |  0 Comments

Which Blogosphere Does This Year’s Technorati Report Reflect?

Thursday, October 22, 2009 15:17

Last year, we reported that around 50 percent of bloggers have ads on their blogs.

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Real-Time Search Results vs. Real-Time Data Collection?

Thursday, October 22, 2009 15:04

While much of the focus of yesterday's dueling announcements from Google and Microsoft that each search engine would be including real-time Twitter feeds in its search results dealt with the potential benefits to users, I think that's just a side-effect of the deal. It would seem to me that ...

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