Posted by randfish
I’m currently working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
That which can be measured can be improved, and in search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their campaigns and create roadmaps for success.
Although every business is unique and every website has different metrics that matter, the following list is nearly universal in appeal.