Friday, March 12, 2010

‘News’ News

Multi-Channel Attribution Models Spur Lively Debate at I-COM

Friday, March 12, 2010 14:19

Agencies predict more brands will adapt the models in the next year, while others question the practice's value.

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Crafting SEO Landing Pages

Friday, March 12, 2010 12:42

The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. However, the type of landing page we should take a closer look at is ...

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NBC’s Wurtzel Suggests Mobile Is On TV’s Radar More Than Web

Friday, March 12, 2010 10:17

Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.

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Google-Funded Pixazza Courts Advertisers With New Platform

Friday, March 12, 2010 0:32

New ad offering joins existing product that lets users identify and buy items displayed in Web photos.

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As Lawyers Swarm, Some Marketers with Yelp Problems Won’t Sue

Friday, March 12, 2010 0:32

Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.

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Display Ads More Effective in Europe than the U.S.

Friday, March 12, 2010 0:32

ComScore suggests superior creativity could explain discrepancy.

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Religion Comes to Facebook in the Form of an App

Thursday, March 11, 2010 20:12

Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services.

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Upcoming Webinar: Google Analytics Custom Variables

Thursday, March 11, 2010 17:14

Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute.

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Whiteboard Friday – When Optimizing, DON’T Test Everything

Thursday, March 11, 2010 14:57

Posted by great scott! Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets)

This was posted under category: Conversion, News, Optimization, SEO  |  Read Full Story  |  0 Comments

EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct

Thursday, March 11, 2010 12:04

Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.

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