Agencies predict more brands will adapt the models in the next year, while others question the practice's value.
The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. However, the type of landing page we should take a closer look at is ...
Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.
New ad offering joins existing product that lets users identify and buy items displayed in Web photos.
Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.
ComScore suggests superior creativity could explain discrepancy.
Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services.
Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute.
Posted by great scott! Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets)
Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.