Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute.
How to ensure that your SEO and paid search initiatives are working together effectively.
Posted by randfish WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending ...
How to promote user-generated content to turn commentators and readers into customers.
Posted by randfish Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs.
This extension will let you create links for landing pages or other promotional pages that will add a product to the cart and apply a coupon code. Also you could add a coupon code field to a product view page that customers could use to add an item to ...
Posted by jennita SMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsoft's CEO, Steve Ballmer was the keynote, people arrived early to ensure good seats. The music playing before it started was amazing, it helped to create an excitement in the room ...
Posted by randfish We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference , Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In this post, we'll cover the dangers, opportunities ...
Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd. Not in a bad way, of course :) Here are some ideas on how to construct winning proposals. ...
Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. But, looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments. Different types ...