Tuesday, February 9, 2010

Marketing

Media Planning for eCPA and Other Performance Metrics

Monday, February 8, 2010 22:11

How to calculate effective CPA and help your media plan.

Seven Signs of the Desktop Web Apocalypse

Monday, February 8, 2010 22:11

Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop.

Social Commerce 101: Leverage Word of Mouth to Boost Sales

Monday, February 8, 2010 22:11

Three best practices that marketers can implement right away to build a social commerce program.

SEO

12 Ways to Improve and Expand Your Content Marketing

Sunday, February 7, 2010 22:15

How content drives social media, SEO, and sales.

Not too Late for New Year’s SEO Resolutions

Sunday, February 7, 2010 22:15

Renew your commitment to these five core SEO principles this year.

Conversion

Google Books Preview

Saturday, February 6, 2010 10:30

Another nice extension from Younify for your Magento webshop. This time, an extension which will help Magento bookstore owners increase their conversion. For a customer of ours we developed ...

Senior Marketers Need Greater Accountability

Tuesday, February 2, 2010 15:00

Posted by randfish I ran across this survey data eMarketer released last week and my heart sank:

It’s a Feeding Frenzy for Keyword-Rich Domains

Monday, February 1, 2010 15:33

Posted by MichaelC It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the ...

Analytics

Upcoming Google Analytics Workshop

Monday, February 8, 2010 11:39

Feras Alhlou , president and principal consultant of E-Nor, a Google Analytics Authorized Consultant, will be conducting a Google Analytics workshop at SMX West on March 5, called "Using ...

The ‘Information’ Age

Saturday, February 6, 2010 15:40

Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social , may just create more noise. ...